Browsing the archives for the From tag

Revitalized SharperImage.com hires a marketing chief from Brookstone

26 Jan, 2010 in Internet Marketing News by marketing

1-800 Contacts names a new marketing chief
Online contact lense retailer 1-800 Contacts Inc., which sells online through 1800Contacts.com, has named Joan Blackwood as senior vice president and chief marketing officer.
Read more on InternetRetailer.com
Revitalized SharperImage.com hires a marketing chief from Brookstone
SharperImage.com, which relaunched its e-commerce site in October following the 2008 bankruptcy of Sharper Image Corp., [...]

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The Evolution of PPC Marketing and Where it is Going From Here

23 Jan, 2010 in PPC Marketing by marketing

Pay-Per-Click (PPC) advertising has already had a very long history. It was prevalent during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites in favor of CPA and CPS affiliate marketing.

The only central player that remained [...]

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