Browsing the archives for the Strategy tag

Google AdWords Strategy – Part 1: Relevance

7 Mar, 2010 in Adwords by marketing


With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net
1. RELEVANCE
    A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don’t, your pay-per-click rate will be high, your profits will [...]

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Google AdWords Strategy – Part 3: Other Google AdWords Strategies

5 Mar, 2010 in Adwords by marketing


3. Other Google AdWords Strategies
     Google AdWords Ad Positioning
    Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the [...]

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